Design Lab – CSM Summer Term Project


Your task for the next five weeks is to apply certain structural aspects of traditional scientific investigation to become more aware of and improve on your own practice as a graphic designer. Initiate a visual project of your own design by employing a process of experimentation, reflection, and documentation modeled on the scientific method.


I reject this brief

on the following grounds:


It is a no-brief brief, in that it is completely open to interpretation, yet a no brief, because you have to justify everything according to the question you think up, stifling creativity & innovation.
The brief appears to question designers' working practices, but actually just takes normal design working practices and turns them into rules which hold you back. Scientists work in a very rigorous way because they have to justify all their conclusions and decisions. Designers do not, and so are not required to work with the same rigour as scientists do. It is not necessary to turn your normal working practices into strict rules, ingenious design work in itself implies the thinking which has gone into it.

That said, I got lots done the last five weeks.

As I said, the Design Lab brief refers to typical working practices, so lots of my work does fit within the confines of the brief.